Mission, Vision and Values

Our Mission

To create and nurture an overall enabling environment for the development of entrepreneurship in the state of Jammu and Kashmir.

Our Vision

To create, maintain and constantly improve our distinctiveness as a premier Multidisciplinary Development Institution through cross-cutting approaches of Awareness, Trainings, Finance, Consultancy and investments in entrepreneurship education and research.

Our Values

Integrity and Transparency

Maintain highest standards of integrity and transparency in all our transactions. In case of conflict, stay with the right and not the convenient.


Strive continuously to improve skills and knowledge, be receptive to feedback and contribute to development of all concerned through learning, sharing and mentoring.

Knowledge and Innovation

Strive to create knowledge products, tools, platforms, champion initiatives and implement new ideas for effecting changes in programmes.

People Caring

Be sensitive to diverse religious and cultural variations, recognize and respect family commitments and work-life balance.


Strive to be decisive, deadline-oriented and achieve quick turnaround. Anticipate problems and suggest strategic and creative solutions.