CMAE: Centre for Community Mobilisation and Engagement

This Vertical is responsible for creating awareness regarding entrepreneurship development through community-based, structured and generic programmes. The centre has its Community Organisers placed at all district headquarters. Community Organisers conduct Entrepreneurship Awareness Programmes (EAPs) in collaboration with various district-level departments, educational institutions and various stakeholders at grassroots.


To create, burnish and encourage mindsets for entrepreneurial pursuits and develop conducive environment where youth are inspired to become entrepreneurs.


  • To develop targeted and Structured Awareness Programs for different age groups in association with academic and technical institutions as well as grass root institutions.
  • To align and coordinate various media and PR efforts, driven by a systematic “Time-bound Communication Plan”.
  • To manage the publication and design of JKEDI Newsletter and various other multimedia supported and technology-driven awareness tools and publications.
  • To organize state-wide business/idea business plan competitions so as to attract youth interested in entrepreneurship and to develop and share their business ideas in the form of business ideas/plans.
  • To coordinate JKEDI’s online awareness creation program using diverse technology channels including web portal, social media, YouTube, blogging, etc.